Applications close on May 20th, 2025

 

Craft and deliver a TV pitch that commands the room, opens doors, and brings your show to life—beyond the page.

from Adrienne Rose White, as featured in:

✨ This isn’t just about pitching.

 

It’s about owning your voice in rooms where stories get greenlit.

 

Most creatives imagine the show of their dreams, then freeze or ramble when it’s time to talk about it.

 

This container was built for something else entirely:
clarity, confidence, and undeniable presence.

Inside this program, you will:

 

  • Build your pitch out loud—no stiff, stilted pitch scripts here

  • Refine your delivery across 6 sessions of live coaching

  • Elevator pitch to 5+ execs at the North Fork TV Festival

  • Deliver your full pitch to a Development Exec at AppleTV+

  • Practice with a tight cohort of powerfully aligned creatives

  • Get real feedback, so you walk into the room already resonating

 

 

First, I co-created and sold a TV show (with the team that I put together):

 

Then, I showed other people how to do it. I'll let them tell you:

In Jassy's words: 

"Everything opened up once I knew how to approach talking to people about projects that I was working on.

 

By the end of the process I had something I could be proud of creatively, and it was packagable and marketable.

 

It's being optioned off me and it's in my contract that I'll be creator, head writer and lead actor."

Jassy

“Everything opened up once I knew how to approach talking to people about projects that I was working on. Now it’s optioned—with me attached as creator, head writer, and lead actor.”

Jane Doe

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Past clients have:

  • Attracted Netflix, Paramount, and A-list production companies

  • Landed development deals as creator and EP

  • Turned “this is interesting” into “let’s make this happen” 

The learning unfolds in four easy-to-master phases you can move through in this on-demand, self-paced course.  

 

1:  THE ROADMAP  

No more driving blind: now you’ve got GPS! We’ll break down the roadmap of how to go from idea 💡to sold  💸 and beyond 🚀 

If you’d like a clear roadmap so you know where we’re going and don’t get turned around putting energy toward actions that won’t ultimately pay off (been there, amiright?)... we’ve got you. Make that right turn here.

 

2: THE CONTENT

From an idea to a premise and a pitch, this module covers what written materials do you need to get the meeting and sell a show. What’s a one sheet? What should be in a show bible? Do you need a script? We break it down for you here.

 

3: THE RELATIONSHIPS

Now that you know the documents you need to develop, it’s time to talk about the people that you’re going to pitch to, how to build these relationships organically, and who you may need on your team for a successful pitch.

 

4: YOUR PITCH

You know what you need, and who you need, so now it’s time to create your pitch!  An executive knows in the first 2 minutes whether they’re hearing a pitch that they need to pay attention to. So let’s make them pay attention! 

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WHO I AM 

I’m an actress and screenwriter who’s sold five TV shows—comedies and dramas—without waiting for permission. I starred alongside Amy Adams in the Golden Globe–nominated film Nightbitch, and I write playful, epic TV that brings people back to themselves.

I believe that great storytelling can change the culture for the better. And that making the world you want to see? Should actually be fun.

In this program, I’m not teaching you how to write your show—I’m helping you pitch it so clearly, confidently, and authentically, execs will be dying to bring it to life.

My clients have landed yeses from Netflix, Paramount, and A-list production companies—sometimes within weeks, and often without reps or résumés.

The Baddest Pitch in the Room is where I help you do the same.
No more waiting. No more winging it.
Let’s build the pitch that makes them lean in—and say yes.

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How To Actually Sell A TV Show, Organically is a self-paced online course where you’ll craft your TV pitch, map out the next steps you need to get it sold, and create the career you’ve dreamed of.  

 

We provide the practical steps so that you and your pitch can flow.

 

HOW WE DO IT

  1.  ON-DEMAND VIDEO LESSONS: The knowledge is ready when you are. Map out your career and build your pitch, one video lesson at time.

      

  2. PLAYBOOKS: No more guesswork! Our playbooks and templates help guide your journey, providing clear, actionable steps. You bring the idea, we’ll give you the structure.

      

  3.  SPECIAL BONUS: Get inspiration and concrete answers from industry experts in our Success Library of Q&As with past guests. We’ve talked with studio executives, top entertainment lawyers, producers, managers, showrunners. Learn from the best.

 

YOU GET…

  • CLARITY on what to do. You'll have a proven roadmap for selling a TV series that's authentic to you. 

 

  • STEPS TO A SIX-FIGURE SALE - on demand video lessons that guide you through every step of developing a TV concept that can sell for $100,000 or more.

 

  • EASE AND FLOW AS YOU CREATE TV MAGIC - templates and step-by-step workbooks for creating your TV pitch materials (with examples of TV pitches that have sold, and breakdowns of why they worked).

 

  • THE PATH TO LASTING IMPACT - you’ll have the tools you need to create compelling TV that can shape how we see the world for the better 

 

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This is for you if you…

  • Are new to the entertainment. You want to skip the lost-in-the-woods part.
  • Are a veteran screenwriter. You've brought your skills to other people's projects, but haven't sold your own.
  • Are an actor. You're ready to create the story you want to star in.
  • Are a creative from another discipline. You're ready to translate your skill into the TV landscape.
  • Are ready to invest time, energy, and money into your vision. 
  • Are impact-driven. You're telling a story the world needs to hear.
  • Value authentic stories. Bring the real you.

 

 

This is not for you if you...

  • Are here for fame or a quick cash grab, not impact? Swipe left.
  • Are a talker, not doer. Big on talk, low on action? You won't like it here.
  • Are script-obsessed.  This course is about nurturing that blockbuster pitch, not writing the script.

 

JOIN US

We're crafting new workshops 

to help you make a TV pitch that SLAPS.

 

Want to be the first to hear about it?

Subscribe below! (We'll never sell or share your info.)

6-Month Payment Plan

$1,000/mo

Pay over time in six monthly installments

Upfront Payment

$5,500

Pay all at once and get the lowest rate

Klarna or Afterpay

Flex Plan

Set the monthly payment schedule that works for you

This is not a writing class.

You're not here to write a pilot.
You’re here to pitch the show you’ve already envisioned—with precision, presence, and power.

You’re a fit for this if:

  • You have a TV project ready to pitch

  • You want to move from concept to conversation

  • You’re ready to pitch in a way that feels real, practiced, and unforgettable

  • You’re done shrinking, rambling, or second-guessing

Timeline: 

  • Program begins: Tuesday, May 27

  • 15 min meetings with top TV execs: June 17–18 (North Fork TV Festival)

  • Final pitch to AppleTV+ exec: September or October

👉 Tentative schedule available on application page 

 

Only 4 seats.

Applications close May 20th—or sooner if we fill early.

Apply Now

Deliver the pitch that changes everything.Â